The Greek General Secretariat for Demography and Family Policy and Gender Equality (GSDFPGE) are coordinating a two-year project entitled “SHARE – Promoting work-life balance in companies and a better sharing of care between men and women,” co-financed by the REC Program of the European Commission. The SHARE Project aims to contribute to tackling traditional gender family roles and promote reconciliation of work and private life. The project focuses on the role of the father in sharing care responsibilities and highlighting the benefits arising from family-friendly working conditions and work-life balance initiatives, both for employers and employees. In the context of the SHARE Project GSDFPGE prepared a TV commercial that will be broadcast in Greece by national and regional TV channels.